I was reading the other day in an article on how children are the most creative and can come up with totally new solutions to a problem. Infact there have been tests conducted where different groups of people with different qualifications ( MBA's, Psyschologists etc ) are grouped with children and a problem or a puzzle is posed to them. Surprisingly the answers given by the children were found to be creative and also fresh. Is it because they have not been exposed to the loud theories, the complex business models, the jargons, the acronyms we pride ourselves with ?
That set me thinking and I asked myself. Does that provide us ( advertising agencies, consultancies, corporates ) an opportunity to work with children and look at bringing in some fresh and innovative thinking. Its not necessary that we restrict ourselves to children's products but look at some gripping problem the brand or the organisation faces. The tough part is to present the problem I guess will lie in breaking the problem down to total simplicity and in a language the children will understand. Probably breaking it down into a simple story or an analogy to get it through them and allow the fresh solutions to emerge
Any takers ?......................
