Hi
My motivator has been Russell Davies. I guess this what they call call for action on most advertising briefs. I mmediately opened up an account with typepad and here I am. Strictly speaking I am not sure of what to write now. I know its quite easy to get lost in this sea of humanity ( Bloggers ) but I guess its worth taking the plunge. I am from Chennai, India and work for an advertising agency. I have always been interested in Account Planning but have been doing that role very loosely. I have read the T Plan, and I guess its still relevant though am yet to get my hands on the revised T plan. All those planners out here kindly help if you have a copy.
Am now kicked about cracking Insights cause that seems to be the buzz word these days. I am reading Truth Lies and Advertising and have become a fan of Jon Steel. Thanks to Russell I have downloaded his interview and keep listening to it while even driving. Truly a great inspiration.
I am looking at participating more on the Account Planning School on the Web and involving in all those interesting assignments that are posted. Makes you feel that you are really going to school and thats really cute...
Have I written too much for my debut? I really wonder cause I am not sure how much I can write. I will try in the days to come.
Happy new Year to all my fellow Planners around the globe. May this year be the year of cracking Insights.
Anbuchezhian
